The invisible engine behind every experience.
The new design system provides a single foundation across all platforms and brands, creating visual coherence, clarity, and identity in every interaction. By establishing shared rules, patterns, and principles, it enables teams to work faster, deliver higher-quality interfaces, and ensure seamless, consistent, and human-centered experiences across the entire digital ecosystem.
Challenge
The project began with a major challenge: the company had never developed a unified design system before. All digital products had grown independently over time, resulting in visual inconsistencies, duplicated patterns, and fragmented user experiences across more than five main platforms and multiple sub-brands. Creating a new design system from scratch meant defining a shared visual language, interaction logic, and component library capable of supporting an entire ecosystem of tools — from professional kitchen applications to consumer-facing interfaces. The goal was to establish coherence, accessibility, and efficiency at scale, ensuring that every product delivered a consistent and seamless user experience, regardless of device, brand, or context of use. Beyond visual alignment, the challenge also included enabling cross-team collaboration, reducing design and development debt, and ensuring future scalability so new features and platforms could be built faster and with higher quality.
Role
Edoardo led the initial research and design of the design system, defining its foundations and core component library. Over time, he continued to maintain and evolve the system, integrating new requirements as additional platforms and features were developed. His work focused on creating a cohesive and scalable design system that could support every touchpoint across the platform — from on-device interaction to remote management — ensuring a consistent, efficient, and human-centered digital experience.
